Going Green Requires Strong Leadership
In several trade magazines I have seen stories written to a business manager audience arguing that green/sustainable initiatives are worthwhile because they help attract and retain young engineers. Apparently young engineers have this concept in their unstable heads that they would like to help create a world that is more enjoyable and just.
I certainly agree with that, but I think young engineers are looking for something more important than the opportunity to specify pervious concrete on a future job.
What attracts and ultimately retains the best employees is the strong leadership and proven adaptability that firms need in order to make cultural transitions. Changing policies within an organization requires an effective leadership structure. Adaptability is very attractive to young employees. Nobody wants to work in a bureaucratic nightmare of a job where their efforts to make a difference are absolutely wasted.
When companies refuse to change or refuse to adapt to the realities of the industry, then it won't be able to attract nor retain quality employees. Hard decisions must be made, and in companies where nobody is able to make these decisions it is clear that the company is paralyzed by fear of action.
The important point here is that going green is just a tactic, but not a strategy, to compete for the best engineers. The marketing of green designs is only a fad; in 10 years from now it will be merely boring policy and yet another item on the code checklist. But innovative, bold companies will already be revising their image to adapt to the next big thing on the horizon.
I certainly agree with that, but I think young engineers are looking for something more important than the opportunity to specify pervious concrete on a future job.
What attracts and ultimately retains the best employees is the strong leadership and proven adaptability that firms need in order to make cultural transitions. Changing policies within an organization requires an effective leadership structure. Adaptability is very attractive to young employees. Nobody wants to work in a bureaucratic nightmare of a job where their efforts to make a difference are absolutely wasted.
When companies refuse to change or refuse to adapt to the realities of the industry, then it won't be able to attract nor retain quality employees. Hard decisions must be made, and in companies where nobody is able to make these decisions it is clear that the company is paralyzed by fear of action.
The important point here is that going green is just a tactic, but not a strategy, to compete for the best engineers. The marketing of green designs is only a fad; in 10 years from now it will be merely boring policy and yet another item on the code checklist. But innovative, bold companies will already be revising their image to adapt to the next big thing on the horizon.
Labels: controversy Friday, green design, young engineers
posted by Graeme at
7:30 AM
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